Private equity wants to buy your business. Here's what they're not telling you.

A business owner came to me with a $180 million offer. The cash he'd actually receive at close? $23 million. He was days from signing.

He got lucky. I caught it in time. Most people don't get a second chance.

The offer is the bait. The terms are the trap.

You're already in their sales process. You just don't know it yet. They've done this hundreds of times. This is probably your first.

Inside the free guide, you'll discover:

• The two documents in every deal — and which one actually decides how much you get paid
• Why the first question a buyer asks is designed to make you negotiate against yourself (and exactly what to say instead)
• What "exclusivity" really costs you — and why the buyer needs it more than you think
• The Fake Buyer X-Ray: 8 questions that separate real buyers from people learning the process on your time
• How one set of clients doubled their deal value by doing the opposite of what their buyer told them was "standard"
• The single fastest way to spot a fundless sponsor within 5 minutes of a conversation

"Coran and his team are people you can trust and that goes a long way when you're dealing with probably your largest asset being your business."

— Chad Maghielse